According to reports, Japan’s Institute of Information and Communications Technology Planning and Evaluation (IITP) quoted data from market research company TechInsights in its July “Digital Outlook” and predicted that the smartphone market size will increase by 3.8% year-on-year to 1.195 billion units this year. This growth follows a recovery in 2021 when global smartphone market shipments increased by 4.5%.
The report analyzes that the global smartphone market will recover this year, thanks to the growth of emerging markets, increased transition demand for 5G smartphones, and innovation in AI technology on devices. Korean media said that the first quarter of the launch of the first AI smartphone “Galaxy S24″ series had the highest growth rate of 9.7%, followed by 3.9% in the second quarter, 1.5% in the third quarter, and 0.7% in the fourth quarter. Slowed down.
From the perspective of manufacturers, Samsung has a leading position in the “AI mobile phone” market and is expected to continue to maintain its leading position. Samsung’s shipments this year are expected to be approximately 227.2 million units, an increase of 0.2% from last year, accounting for 19% of the market share. In the second half of the year, Samsung is expected to implement its strategy to expand market share by launching mobile phones with enhanced AI functions. The Galaxy Z Fold6 and Flip6 phones released by Samsung this time really take AI-integrated foldable smartphones to the extreme! It seems that Samsung will continue to maintain its position as the market leader. However, Chinese manufacturers are not to be outdone. Xiaomi, Honor, and vivo have all come up with their own unique skills. Each of their ultra-thin and lightweight models is more amazing than the last. Some Korean media interpreted that this release is an important milestone for Samsung to continue to lead the market with its innovative AI-integrated foldable smartphones.
Post time: Aug-27-2024
