Samsung Group was founded in 1938. The company initially mainly exported dried fish, vegetables and fruits from the Korean Peninsula. In the 1950s, it gradually expanded into sugar, pharmaceutical, textile and other manufacturing industries, and established itself as a family-owned enterprise. Samsung Electronics was established in 1969. Its subsidiaries include: Samsung Electronics, Samsung SDI, Samsung SDS, Samsung Electro-Mechanics, Samsung Corning, Samsung Networks, Samsung Fire, Samsung Securities, Samsung C&T, Samsung Heavy Industries, Samsung Engineering, Samsung Aviation and Samsung Life, etc. , and is managed by members of the Li family.
Samsung Group (abbreviation: Samsung) is the largest enterprise in the Republic of Korea and is also a multinational enterprise group. Samsung Group includes many international subsidiaries. Its subsidiaries include: Samsung Electronics, Samsung C&T, Samsung Life, Samsung Airlines, etc. The business involves electronics, finance, machinery, chemistry and many other fields. It is one of the world’s top 500 companies selected by the American Fortune magazine.Samsung Electronics, its largest subsidiary, is currently the world’s second largest mobile phone manufacturer and the world’s largest electronics company by revenue.
Enterprises, the global enterprise market capitalization in 2011 was US$150 billion. Samsung Group is a family business, hereditary to the Lee family, and all Samsung industries under it are family businesses and managed by other members of the family. The current group leaders have been passed down to the third generation of the Lee family. The founder of Samsung, Lee Byung-chul, is the godfather of Korean entrepreneurs. He started from scratch and led Samsung to become a world-class enterprise with business wisdom. Lee Byung-cheol built the world from scratch and was hailed as the “God of Entrepreneurship” by his Korean peers. He was a representative of the industrialists in Korea’s economic renaissance. His entrepreneurship gave Samsung the prototype of a world-class enterprise. Samsung’s core brand concept is: Digital World, and Samsung’s brand slogan is: Innovative Life, Mobile Fashion, and Healthy Life. The brand abbreviation is SAMSUNG, where SAM means huge, sufficient and powerful. SUNG means brilliant, permanent, pure and shining. The openings of the first letter “S” and the last letter “G” echo back and forth, symbolizing smooth airflow, reflecting Samsung’s ability to communicate with employees, customers, and the entire human society without barriers, and in this way, it demonstrates Samsung’s philosophy of contributing to human society. The font of the brand is blue as the overlay, because blue represents depth, stability, and gives people a sense of trust. It expresses Samsung’s technology-based image and wins customer dependence by creating the best products and services. The name on the logo is in universal English that has the same pronunciation around the world and is easy to remember. This is more in line with Samsung’s global positioning and its pursuit of becoming a world-class company.
Post time: May-23-2024
